Generate More Business With Our Strategic Local SEO Service

Pricing: $1,000+/month, depending on scope

Our Local SEO Service Puts Your Business On The Map

Every single day, people use their smartphones, tablets, and computers to search for things to find in their local area.

In fact, 46% of all Google searches are local, yet 56% of local retailers haven’t even claimed their Google My Business listing. 

Your Google My Business listing paired with local search engine optimization is the perfect combination if you want to show up in what is known as the Google’s map pack, or 3-pack.

If you are a business selling to a local audience, appearing in the top 3 spots of the map listing can get you a whole lot of website traffic, phone calls, and foot traffic to your retail location. In fact, your Google My Business listing can be so effective that it might start generating more walk-ins in a matter of a few days after being properly optimized.

According to Google, 72% of shoppers and searchers visit a store within a 5-mile radius from their search location, and 50% of them do so within a day form their first search.

Not to mention, 18% of local smartphone searches result in a purchasing decision within 24 hours. Businesses that appear on the map pack or the first page of the search results get a staggering 92% of consumer traffic. 

The goal is to put your business at the top of Google local search, both in the map pack and in the organic results. Outrank your competitors and position your business in front of local customers right when they are looking for your type of product or service. 

How It Can Grow Your Business

80% of consumers use search engines with their location and proximity in mind to find local information. Through their smartphones, tablets, and computers, they search for store address, business hours, directions, pictures, and products.

Local searches lead to 61% more purchases than non-local searches.  

Local SEO is a highly targeted and timely approach to marketing, that positions your local business website in front of potential customers at the very moment that they need you the most.

Printed phone books are dead. Local consumers are now consulting the internet to find information about local businesses and services.

How Can You Rank Higher In
The Local Search Results?

It’s important to know that local search results are based primarily on proximity, brand prominence, and relevance. Google is constantly searching for the most detailed and trustworthy information about brands and businesses. After all, they want to delight their users by sending them to the most reputable websites for every possible search query. 

Proximity. This relates to the distance between the searcher (local consumer) and the type of business that they are looking for. The closer those two are geographically, the more relevant they are from a proximity standpoint. 

Brand prominence. It refers to the prominence or awareness of the business in question. Brand prominence refers to how well a business presents itself to Google and stands out from all the others. This differentiation can come in the form of links, reviews, blog articles, brand mentions, citations, etc. 

Relevance. This refers to how well the content available on a website or a local listing matches the term or queries that someone is searching for. The more accurate and complete the information about the business, the higher the chances of ranking for relevant searches.

Among these three factors, brand prominence is the one that we typically have more control over compared to the other two.

How To Build Brand Prominence

Brand prominence isn’t just based on the information that Google finds on your Google My Business listing and on your website. In fact, it’s also based on the information about your business that Google finds in other areas of the internet such as links, articles, directories, reviews, etc.

Let’s explore some strategies to build a strong brand prominence which ultimately means higher local search rankings for your business website. 

Local citations

Citations are online mentions of your business. Most of the time they will feature your business name, your address, phone number, and maybe a link to your website. At a higher level, your citations make up part of your local prominence score. The more docs, brand mentions, and citations that are indexed for your brand, the higher your local prominence score is going to be. As a general rule, businesses that get constantly mentioned online are viewed as more credible by search engines.

Local citations

Citations are online mentions of your business. Most of the time they will feature your business name, your address, phone number, and maybe a link to your website.

At a higher level, your citations make up part of your local prominence score. The more docs, brand mentions, and citations that are indexed for your brand, the higher your local prominence score is going to be.

As a general rule, businesses that get constantly mentioned online are viewed as more credible by search engines.

Inbound links

Backlinks can be seen as a vote of trust from one website to another. High authority, contextual editorial links make the final big-boss difference in ranking your site. Getting a high-authority, high-trust site in your niche to link to you naturally will bring you natural, targeted traffic, and will increase the trust and authority of your own site (which directly helps you rank). 

Inbound links

Backlinks can be seen as a vote of trust from one website to another. High authority, contextual editorial links make the final big-boss difference in ranking your site.

Getting a high-authority, high-trust site in your niche to link to you naturally will bring you natural, targeted traffic, and will increase the trust and authority of your own site (which directly helps you rank). 

Reviews

Over 90% of consumers rely on reviews before they even consider visiting a business. And 84% of consumers trust online reviews as much as a personal recommendation from a friend. Positive online reviews about your business can send powerful ranking signals to Google and ultimately lead consumers to do business with you.

Reviews

Over 90% of consumers rely on reviews before they even consider visiting a business. And 84% of consumers trust online reviews as much as a personal recommendation from a friend.

Positive online reviews about your business can send powerful ranking signals to Google and ultimately lead consumers to do business with you.

Our Local SEO Marketing Process

Local SEO Roadmap

Brand Prominence Program

Brand Prominence Amplification

  • Local SEO Audit
  • Local SEO Campaign Link Strategy
  • Local Competitor Analysis
  • Create and Optimize Social Brand Accounts
  • PR for Authority NAP Mentions
  • Business Citations Building with GPS Listings
  • Industry Citations
  • Data Aggregators Submission
  • Local and Business Citations Audit
  • Tiered Links to Top Brand Mentions and Citations
  • Google My Business Listing Optimization
  • Branded Link Building
  • Manually Verified & Optimized Listings
  • Google Authority Stack & Google Sites Network
  • Social Hub Link Building

Want To Rank Higher in Local Search?

Whoever wins in local SEO wins the lion’s share of local customers.